Timeless. 1989. Vintage Jody Watley
Celebrating 25 years of my second album. Most fans think of my solo debut as the breakthrough and it was – as well as being trendsetting in style and video. However my second album is the one that was really quietly the most pioneering and to me overshadowed. My infusion of high fashion, commercial ad campaigns and layouts – uncommon for any black artist at the time, and only by one other Madonna. ‘Larger Than Life’ ushered in a raised bar for other female artists that would follow. The pioneering “Friends” featuring Eric B & Rakim; the first to feature Pop/R&B/Hip-Hop 16 bar verses and crossing over R&B, Pop, Dance, Hip Hop – as well as a genre crossing video featuring transgender, drag queens, underground club culture, B-Boys and Girls, voguing and Jean Paul-Gaultier couture blended into a mix of high end and street chic as well as my highest charting ballad ‘Everything.” There was no press release to stir controversy and bring attention about the casting of the video – for me it wasn’t about that. Everyone in the video was real, friends of friends – not models or professionals. Tyrone Procter helped cast it. Eric B and Rakim called some of their friends. What I wanted to represent the types of clubs I liked dancing at full of of types of people united by the music and stepping out in style to get down on the dance floor. It was a real club scene in the west village on a hot summer afternoon in NYC. It went over the heads of a lot of people..my label didn’t know what to make of it, and weren’t happy with it – but let me do what I envisioned and I’m thankful.
I also found success overseas in the Japan, Germany, Belgium and the United Kingdom among others as well. It was always a challenge because I wasn’t the typical ‘urban black artist’ and was always in a struggle to shine on my own terms, remaining true to myself, wanting to have standards, authenticity to my artistry. 25 years later this is still true in everything I do whether on the commercial radar or not. It’s true no matter what your job or career is – be the best you.
“Real Love” which remains one of MTV’s Most Nominated Video’s and “Most of All” are featured on the Top 28 David Fincher video’s : HERE
Photography: Steven Meisel
Makeup: Francois NARS
Art Direction: Lynn Robb and Jody Watley
Produced by Andre Cymone
Executive Producer: Jody Watley
THE IRREPRESSIBLE JODY WATLEY RETURNS WITH A BRAND NEW ALBUM THAT HARKS BACK TO HER FUNK SOUL ROOTS. HERE, THE SINGER REFLECTS ON HER RISE TO THE TOP, WORKING WITH THE WORLD’S GREATEST FASHION PHOTOGRAPHERS AND STAYING TRUE.
Jody Watley at Giorgio’s the exclusive, the exclusive Saturday party at The Standard in Hollywood, where Mick Jagger and Andre Harrell mix and David LaChapelle might be spotted with Daphne Guiness on his lap. Watley is the queen of the venue-she holds court almost every week just past DJ Adam XII’s booth with her friend and Decades cofounder Christos Garkinos. Tonight, the mother of two a self described basketball mom, carpool mom, fabulous mom..” wears all black save for a pair of crystal Jimmy Choo pumps. When she’s in the mood, she’ll fan herself on the dance floor-something she has done since beginning her career as a dancer on Soul Train as a teenager. “I always have my little fan action.” the icon says with a smile. “It’s so glamourous. Eat your heart out Karl Lagerfeld.” Watley shot the video for “Nightlife”, the clubby lead single off her new album “Paradise”, at Giorgio’s. “I want to inspire people, because people get stuck in a rut.” she says of the music. “Oh, I’m not going out, Oh, the good ole’ days..” And it’s so frustrating. It’s like make new memories! Even if you had a great time ten, twenty, thirty years ago, be fabulous now! You’re alive, Hello!”
The daughter of a Chicago minister, Watley first performed onstage as a child with her godfather, the incredible crooner Jackie Wilson. After relocating to Los Angeles she succeeded in her mission to become a Soul Train regular. In 1977, Don Cornelius the show’s creator and host, selected her to become an original member of the disco super trio-Shalamar, which would record world-class dance-floor anthems like “The Second Time Around” and “A Night To Remember.” Watley left the group after six years, loved to London, and recorded “Do They Know It’s Christmas?” with Band Aid.
After returning to Los Angeles three years later, she signed with MCA Records and released her 1987 solo album “Jody Watley”, co-writing a handful of tracks. It contains some of her most enduring dance music, including the lead single “Looking For A New Love” (which features the popular pre Terminator 2 kiss-off “Hasta la vista baby!”). “Don’t You Want Me.” and “Some Kind of Lover.” She accepted her 1988 “Best New Artist” Grammy-winning over Breakfast Club, Cutting Crew, Swing Out Sister and Terence Trent D’Arby – in a vintage dress and biker jacket painted with her likeness.
‘When I signed to MCA, I didn’t see anybody like who I wanted to be.” she says. “I wanted to do that badass fashion chick that’s just different. And not everybody likes her. And not everybody liked me. “You don’t smile, you’re a black girl, you’re glamorous and you’ve got this cold as ice stare.” While in London she sought out designers like Azzedine Alaia, Claude Montana, Vivienne Westwood, and Jean Paul-Gaultier. “I bought one of the first cone bra’s, pre-Madonna. It’s on the single sleeve of “Don’t You Want Me”. I also bought the huge one that she ended up wearing, but the understated one was more me”, she says.
With her gorgeous mane, lean frame, stunning brows illegal cheekbones and ballsy attitude Watley was the perfect subject for fashion’s top photographers.”[When I first started] the label didn’t want to fly me to New York for my first layout for Harper’s Bazaar” she laughs. “So I flew myself out to shoot with Scavullo!” Steven Meisel photographed the cover of her 1989 follow-up album Larger Than Life. The video for ‘Real Love’ was directed by David Fincher and featured her ruling the runway in menswear paving the way for future acts like Aaliyah and TLC.
“I never wanted to be like anybody else” says Watley who, in the decades that followed never stopped recording, performing and changing up her style and sound. Now she’s writing a memoir, which she plans to finish this year. “I can only be who I am. Because to me that’s what street is. Street is real.” – Mark Jacobs
My blog about the photo used in the piece: Here
Each interview brings a different tone, check my latest with Michael Shulman Presents Shulman Says” – here’s the three parter from the delightful conversation we had.
Talking my groundbreaking “Friends” and more:
Talking Nightlife and Disco and Soul Fabulousness Inspirations
Talking the forthcoming “Paradise” and Giorgio’s
Jody Watley Make-up by: Francois Nars