#TBT On The Cover of the UK Music Magazine Blues and Soul in 1989.
Celebrating 25 years of my second album. Most fans think of my solo debut as the breakthrough and it was – as well as being trendsetting in style and video. However my second album is the one that was really quietly the most pioneering and to me overshadowed. My infusion of high fashion, commercial ad campaigns and layouts – uncommon for any black artist at the time, and only by one other Madonna. ‘Larger Than Life’ ushered in a raised bar for other female artists that would follow. The pioneering “Friends” featuring Eric B & Rakim; the first to feature Pop/R&B/Hip-Hop 16 bar verses and crossing over R&B, Pop, Dance, Hip Hop – as well as a genre crossing video featuring transgender, drag queens, underground club culture, B-Boys and Girls, voguing and Jean Paul-Gaultier couture blended into a mix of high end and street chic as well as my highest charting ballad ‘Everything.” There was no press release to stir controversy and bring attention about the casting of the video – for me it wasn’t about that. Everyone in the video was real, friends of friends – not models or professionals. Tyrone Procter helped cast it. Eric B and Rakim called some of their friends. What I wanted to represent the types of clubs I liked dancing at full of of types of people united by the music and stepping out in style to get down on the dance floor. It was a real club scene in the west village on a hot summer afternoon in NYC. It went over the heads of a lot of people..my label didn’t know what to make of it, and weren’t happy with it – but let me do what I envisioned and I’m thankful.
I also found success overseas in the Japan, Germany, Belgium and the United Kingdom among others as well. It was always a challenge because I wasn’t the typical ‘urban black artist’ and was always in a struggle to shine on my own terms, remaining true to myself, wanting to have standards, authenticity to my artistry. 25 years later this is still true in everything I do whether on the commercial radar or not. It’s true no matter what your job or career is – be the best you.
“Real Love” which remains one of MTV’s Most Nominated Video’s and “Most of All” are featured on the Top 28 David Fincher video’s : HERE
Photography: Steven Meisel
Makeup: Francois NARS
Hair: Oribe
Art Direction: Lynn Robb and Jody Watley
Produced by Andre Cymone
Executive Producer: Jody Watley
#itsinthemusic #JodyWatley
