Jody Watley 1988 in May’s issue of Harper’s Bazaar photographed by Francesco Scavullo wearing Angel Estrada, hair by Jeff Woodley, make up by John Evans.
I’ve told the story before, but here it is again in a quick snapshot. When my publicist notified that Harper’s Bazaar wanted to feature me in the magazine with photo session in New York by the legendary fashion photographer Francesco Scavullo who has lensed some iconic images over the decades. They had no idea who he was or the additional significance.
this wasn’t a common occurrence in the music business at that time. My label did not agree to fly me to New York for this major opportunity asking me what did being in a fashion magazine have to do with selling records – forget the major exposure, the broadening of the audience, establishing me beyond music as a budding fashion icon and brand or however one wishes to look at things. I didn’t want to miss out and so I paid for my own flights and hotel to do this. Always invest in yourself if you have the means to do so.
Eventually of course major labels embraced the concept and additional prestigious PR and it became commonplace -and of course went even further with black superstar women in music like Rihanna, Beyonce, and more (Ciara, Alicia Keys) gracing the cover of high fashion magazines.
My solo debut was so monumental in a variety of ways beyond the Grammy nominations, winning Best New Artist, the hit singles and more. Always believe in yourself.
Wattage!
