If there is no opportunity or representation-create it. Flashback to 1990 – “Dance to Fitness” which went on to become a number one fitness million selling video – “I wanted to do this because there were no videos by women of color in the health and fitness market..it was time and my music is perfect for it.”
Of the many business and marketing ideas (clothing line, cosmetic endorsements, a signature perfume) I had back then, this is one that actually came to fruition.
Another reason I’m so happy for Rihanna with her endeavors – the times often dictate and the door is opened a bit wider each generation.
This is another fun video with a take on the new Shalamar Reloaded single and video “O.R.I.G.in.A.L”
Ironically in the past few days, fans have shared with me these posts heralding the jumbo hoop earring, the blend of eclectic style high and low fashion.. it’s been pointed out “they mention other artists who have followed the trend, trends you set – except the person who started it – you”..origins people, learn it! “What you mean you don’t know about my hoops!”
Read the Teen VOGUE Post: HERE – News Flash to the Teen VOGUE style writers – they’ve always been chic – and never left! I think it’s wonderful that the style endures generation to generation. To see them the Jody Watley Hoops -always makes me smile. Go girls – WerK!!
Don’t You Want Me – 1988. Recently signed with love from legendary designer Jean Paul-Gaultier.
Jody Watley Archived Image, 1987. Urban fashion meets high end chic. Fashion. Self styled. Independent. Betsey Johnson dress, Chanel belt, Converse sneakers, Jody Watley Jumbo Hoop Earrings. Harper’s Bazaar, VOGUE, Rolling Stone, and various fashion magazine layouts, first GAP celebrity ad campaign..making the door a bit easier and wider for today’s younger black artists to walk through. #itsinthemusic #JodyWatley
From Ebony.com –
“From Lenny Kravitz to Rihanna, here’s 25 of the most influential style and fashion icons in Black Music” See the full list, including Jody Watley named “Trendsetter” Here
We saw this jeep totally by accident while scouting locations on a photo session for my tour book in 1989. It was too good to pass up. The shot only took a few minutes, renegade style and we were out of there.
All self styled – my vision was for the tour book to be all about a fashion editorial aesthetic and nothing like any tour book photo’s I’d seen with my own sense of style and individuality captured. Although not included in the current Gaultier exhibition, I was an early supporter of his designs as seen in a lot of my early photo’s and video’s, and as early as 1984 discovering him while living in London. Although this was decades ago, it’s totally timeless; picture Rihanna, Solange or one of today’s young fashionable artists – would still work.
#tbt #throwbackthursday #classic #jodywatley
Photography: Victoria Pearson. Make-up: Beth Katz . Art Direction: Lynn Robb and Jody Watley. Styling: Jody Watley. Downtown Los Angeles, 1989 in Gaultier
I always seek to find ways to bring elements of surprise to my concerts on every level from arrangements of songs, set lists,visuals and so forth. I love the song ‘Stay’ which was recorded by Rihanna with Mikky Ekko. For the new series of concerts ‘Stay’ felt like a nice transition piece emotionally to lead into my classic ballad of longing – ‘Everything.’
Choosing to release “Nightlife” featuring Gerald “Take That To The Bank” Brown, another Shalamar original to the UK first has turned out to be a great idea for my company Avitone. Check out this chart list from industry magazine Music Week – and you’ll find one multiple decades long artist, songwriter producer amongst them – Jody Watley! 70’s, 80,s, 90′,s 00’s, 10’s. Notably, I’m also the only independent self released artist of the list – no major label support.
“Nightlife“also moves to #21 Pop on Music Week and #3 Breakout single on Billboard in this weeks chart. Charts are always published a week after labels get the information.
Filming new scenes for the video on November 30. Extra fab just in time for the holiday season and a glamorous way to round out 2013! It’s In The Music!
Just a look over the names on the Music Week chart and you’ll see a list heavily represented by Hip-Hop and youth. Justin Timberlake, Robin Thicke w Kendrick Lamar, Rihanna, to Drake, Iggy Izalea featuring T.I., to Jason Derulo featuring 2Chainz..Rick Ross.. The fact that I’ve been an artist for decades still contemporary and on this journey holding my own and always it seems against the odds – isn’t lost on me. Add to the mix the fact that “Nightlife” is classic disco with a modern electro twist and nothing like anything in the Top 30. I’m grateful not for the destination but the journey and small miracles each day – including this one! It really is ‘in the music.’