11.11 | A Moment in Fashion History
#DidYouKnow
November 11, 1989 — 37 Years Ago On This Day,
GRAMMY® Award-winning music and style icon Jody Watley made history as the first Black woman and artist to grace the cover of SPUR Japan, appearing on the fashion magazine’s inaugural issue.
More than a magazine cover, this milestone was part of a national campaign that included billboards and a television commercial — reflecting Watley’s international appeal and influence beyond music.
Already a multi-platinum solo superstar, Jody Watley was making an equally distinctive mark in the world of high fashion, with editorial features in VOGUE, Harper’s BAZAAR, Rolling Stone, and more, along with major campaigns for GAP, l.a.Eyeworks, and Saks Fifth Avenue.
Her signature fusion of music, fashion, individuality, and fearless self-expression helped redefine what a contemporary female recording artist could represent.
Long before diversity and representation became mainstream industry conversations, Jody Watley was breaking barriers, crossing borders, and making history on her own terms.
37 years later, the impact remains — a legacy of originality, independence, and timeless style that paved the way for other contemporary female global music and style stars.
11.11 — A date in Jody Watley, Music and Global Fashion and Magazine Publication History worth remembering and celebrating.
Watch the Video Short: Here
