Boutique imprint formed in 1996 by Watley as a vehicle to release her continued diverse niche based music offerings with a mantra of “Fueling Quality Music”.
To date, Avitone has released and licensed music to a variety of niche based taste-making labels around the globe including Universal Japan, Giant Step, Hed Kandi,Chillfunk, Ministry of Sound, Defected, Universal Japan, Sony Special Products, Logo TV, Nintendo, Revlon, Shanachie and more.
AVITONE Albums: Affection, (1996), Saturday Night Experience Vol. 1 featuring Jody Watley (2000), Midnight Lounge (2001), The Makeover (2006).
Singles: Affection (1995), Another Chapter (2000), Saturday Night Experience (2001), I Want Your Love (2006), A Beautiful Life (2006), Borderline (2006), Candlelight (2008), Nightlife (2013).
Avitone enters non-exclusive agreement with retailer Abercrombie & Fitch for their members only web promotion for download of the “Nightlife” single for a limited time.
Jody Watley’s “Nightlife” impressively reached the Top 5 Urban Music Charts in the UK, #6 Commercial Pop and Top 20 on the Billboard Club Play Charts. The Avitone release made this chart showing amidst major label big budget releases and higher profile younger artists. High profile interviews and features for Avitone’s Jody Watley included a cover story heralding her status as a pioneering music maverick in a dual cover story for Wax Poetics shared with Janelle Monae,Yahoo Music, Eurweb, Singersroom, Ebony, Jet, Uptown ICONIC series, Upscale, Black Sophisticates Hair, and more. Watley also appeared on Access Hollywood LIVE with Billy Bush.
The “Nightlife” campaign served to bring a greater awareness of Watley’s evolution and success through decades with strategical planned PR blitz helmed by Juanita Stephens who was one of the publicists of Ms. Watley’s breakthrough solo debut in 1987 “Jody Watley” on MCA / Universal. In the UK the radio campaign is handled by Steve Ripley at Soulfood Music, and Music House. Accompanying the single are various fan made video’s, two lyrical video (original and Moto Blanco Remix). Remixes were completed by Moto Blanco, Jodie Harsh, Dave Doyle, Soulpersona and Luminodisco.
The video for “Nightlife” premiered on VIBE.com.
NIGHTLIFE PRESS RELEASE.
GRAMMY AWARD WINNER, SONGWRITER AND POP/R&B PIONEER JODY WATLEY
BRINGS BACK THE FUN AND GLAMOUR WITH FUNKY NEW SINGLE, “NIGHTLIFE”
DANCE FLOOR TRACK FEATURES ORIGINAL SHALAMAR LEAD GERALD BROWN
NEW ALBUM, PARADISE, SCHEDULED FOR RELEASE IN 2014
Los Angeles, CA – September 23, 2013: Grammy-winning singer, songwriter and producer, Jody Watley, one of Pop/R&B and dance music’s most enduring and stylish trailblazers, returns with her new single “Nightlife.”
Ms. Watley, who has mastered a career in keeping a career in dance and R&B music going, continues her legacy on the shimmering dance floor classic, inspired by her well documented roots in funk and soul music. The veteran song stylist has created an energetic dance floor anthem that is innovative, while also paying homage to her many influences. “Nightlife” is available on iTunes and select digital outlets and limited edition 12″ vinyl. The single also features fellow original Shalamar lead singer Gerald Brown. Watley’s soulfully spirited, up- tempo album Paradise is scheduled for release in early 2014 on her longtime imprint Avitone.
“People love to dance to feel the groove,” says Jody. “I wanted ‘Nightlife’ to capture the spirit of vintage soul and deliver a song that people could play at either a house party, getting ready for a night on the town, at clubs, to get the dancers on the floor, or simply make people feel inspired to be fabulous. Everyone feels better dressed up, especially in difficult times. From the song’s intro, to the energy on the track, we worked to make the music come alive,” adds Jody. Serving again as both performer, co-writer and co-producer on “Nightlife,” she collaborated with the emerging production duo Count de Money from the UK. “I’ve always been about the style of music. I wanted to paint a picture with the music and evoke an uplifting emotion. I find this missing in a lot of music today. Soul music is not just ballads, it has also always been about a quality rhythm with a message as well.
Jody‘s career as a chart-topping hit maker has surpassed more than three decades in her successful career. Her last album The Makeover was a #1 Top Electronic Albums on iTunes and produced three Top Ten Dance Singles. Jody has achieved thirteen #1 singles in Dance and R&B, six Top Ten Hot 100 Singles, (including the influential and ground-breaking “Friends” featuring Eric B. and Rakim) and fifteen R&B Top 40 records. Jody’s diversity in her music and continued embrace of being on the cutting edge is apparent on her collaborations with the young electro duo French Horn Rebellion and on their summer 2013 song “Dancing Out,” with a video premiere on Billboard. Additionally, she has collaborated with Stone Throw Records’ Boogie Funk Ambassador Dam-Funk, the UK’s Mercury Prize winners 4Hero, DJ Spinna and other cream of the crop soulful dance music producer/musicians.
Ms. Watley, who continues to groove on stages and clubs all over the globe, including an appearance at the 2013 Essence Festival, is no stranger to the world of dance music. In 1987 she released her groundbreaking self-titled album which featured the hit single “Looking For A New Love.” The song became a pop/soul sensation that garnered her the coveted Grammy Award for Best New Artist and pioneered her career into fame to become an international star. Jody’s dose of her own distinct sense of style, fashion and individuality in her music and
video from the song captured the attention of fans around the world. She became a trendsetting sensation, gracing the covers of some of the most prominent magazines, fashion layouts and early celebrity ad campaigns throughout the United States, Asia, Latin America and Europe. Her influence can still be seen and heard in younger female artists today.
Jody Watley continues to put genuine artistry and quality into everything she does, making each musical moment into a wonderful experience. There is no better way to wait for Paradise than to dance and enjoy the “Nightlife.”
Official Website and Style Blog: http://www.jodywatley.net Twitter: twitter.com/jodywatley
Facebook: facebook.com/JodyWatleyOfficial Instagram: Jody Watley
For Media Relations and Publicity Inquiries Please Contact Juanita Stephens
JS Media Relations
Shifting Paradigms. In 2006, Watley’s “The Makeover” Avitone partnered with music retailer Virgin Megastore, high-end cosmetics company Shu Uemura and local beauty salons for an exclusive release with special in-store appearance, fan make-overs, live performance and autograph signing. The partnership was an early successful strategic partnership signaling the continued changing landscape for artists releasing music independently. The Makeover release debuted at #1 for the chain where it remained for 5 weeks without a radio single. Upon release at iTunes, “The Makeover” debuted at #3 Top Electronic Albums and subsequently produced 3 Top 5 Billboard Dance Hits (Borderline #2, A Beautiful Life #5, I Want Your Love #1). The Jody Watley makeover of the CHIC classic “I Want Your Love” also went to #1 Commercial Pop in the U.K. according to Music Week, giving Watley her first UK #1 in 20 years.
Personal emails to Jody Watley, Unsolicited music, non-business related to licensing enquires will be deleted Immediately. Updates on forthcoming Jody Watley music is posted on the home page.